Innovation Hub: From Garage to State-of-the-Art Facility, Leica Biosystems Aperio Pioneers Digital Pathology

City of Vista

Two decades ago, an engineer named Dirk Soenksen started a small company he named Aperio (Latin for reveal) that would one day make significant contributions to the field of diagnostics. Today, this Vista-based company is a pioneer in digital pathology, an image-based environment for managing pathology information that originates by digitizing a glass slide that has a stained tissue specimen on it.

Opportunity Zone: Downtown Vista’s Hidden Gem Gets a Facelift

City of Vista

All across America, designated Opportunity Zones (OZs) have become a critical tool in the future development and revitalization of cities. These zones give both individuals and corporations the chance to re-invest existing capital gains into Qualified Opportunity Zone Funds in order to receive tax breaks for helping fund investment in impoverished areas.

From Classic Cars to Strawberries, Downtown Vista Attracts Thousands of Visitors to Year-Round Events

City of Vista

Downtowns have long served as cultural and economic centers while reflecting the community’s unique history and identity. Today’s successful urban centers are also vibrant places that attract residents and visitors alike by activating the street fronts through beautification programs, revitalization, and a collection of unique shops, restaurants, theaters, breweries, and signature events.

Center Stage: Vista’s Moonlight Amphitheater Provides Cultural & Economic Benefits to the Region

City of Vista

On a recent cool summer evening, the city-owned , located in Vista was all abuzz with patrons gearing up for a fun, nearly sold-out performance of Mel Brooks’ Moonlight Amphitheatre The Producers. Some show-goers were finishing up dinner at the outdoor venue’s (run by Kitchens for Good), while others were picnicking on the lawn.

Grand Avenue Festival

City of Escondido

Street fairs can be a tricky proposition for the brick-and-mortar businesses along the streets where the fairs are held. The outdoor flea-market style events drive thousands of people to local streets for the vendors, food, music acts, and activities, but street vendors — not the shops — historically benefit from the foot traffic.